A young professional who recently started working asks,
Who are the best people to follow in the field of digital marketing and who’s books should I be reading?
Excellent question! I commend you on continuing to expand your skill sets and develop yourself. The very nature of digital marketing is that it’s a moving target.
The very things you know today will most likely be obsolete in a couple years. I’m talking in terms of technical practices. That’s why it’s important to know what the industry leaders and doing and saying.
Brilliant analytics professional. A book of his I recommend you read is “Web Analytics 2.0,” especially if you’re involved in web design, excel crunching, of any aspect of web development.
Patel is a search engine optimization expert. He also has an analytics company called KissMetrics and maintains a blog called QuickSprout where he shared tips on SEO.
Kanter is an expert in social marketing within the nonprofit sectors. She’s got a couple of excellent books titled, “The Networked Nonprofit” and “Measuring the Networked Nonprofit.”
He’s got some excellent books out, such as “Crush It!,” “Thank You Economy,” and “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”
His books are very mindset oriented. His claim to fame was taking his father’s wine business from about $2MM a year to over $30MM a year.
Vaynerchuk started in video and did a lot of them in a time when most people wouldn’t even consider using video for social marketing.
You cannot mention marketing without mentioning Seth Godin. He has a brilliant mind who coined the term “permission marketing.”
He’s got a lot of great books. You don’t have to read his books. However, you should definitely subscribe to his blog, sethgodin.typepad.com. You can use a tool like Feedly and check out his daily posts there.
Tracy has been around for a long time. He’s a sales and strategy master. A couple books that you should certainly read are “Victory” and “The Psychology of Selling.”
This gentleman is also a dinosaur. Abraham is a sales, strategy, and copy-writing professional. He’s known to have helps businesses generate over several billion dollars in new revenue over the course of his career.
Yes, that’s several billion with a “B.”
His books are okay, but if you can get your hands on his seminars and lectures, then you’ll find that it’s a treasure trove of concepts and ideas.
Excellent person to read up on and follow if you want to improve your networking and relationship building skills. This is something every young professional needs to know, regardless of profession of field.
His book “Never Eat Alone” is an excellent resource.
Al Ries and Jack Trout
These two dinosaurs have written some classic works on the subject of marketing and branding. Some books have been written together as a collaborative effort, others individually.
“The 22 Immutable Laws of Marketing” and “The 22 Immutable Laws of Branding” are among the most popular and highly recommended.
If you’re a young professional and just getting into marketing and seeking to understand marketing, branding, and reputation then their books are a must read.
One of my favorite books by Al Ries and his daughter Laura Ries is “The Fall of Advertising and the Rise of PR.” Although the book was written before social marketing was mainstream, many of the concepts they present are directly applicable towards social marketing.
If you’re into sales, content marketing, and presentation, seek out the works of the late Chet Holmes. He was the right hand man to Charlie Munger, who was Warren Buffet’s business partner.
He as a lot of experience in sales, business development, and strategic business building and pitching, then Chet Holmes work is a must read.
“The Ultimate Sales Machine” is an excellent place to start. After that if you can get your hands on any seminars he’s taught in the past, then that would also be an excellent resource.
“Optimize” is an excellent piece work. Excellent resource for integrated marketing.
This book is written for marketing professionals. I don’t recommend this for folks who aren’t in someway engaged in some form for digital marketing. For those who are, this will serve as a great strategy book as well as a guide to regularly refer back to.
Odden clearly put a lot of work into this and the depth of knowledge clearly shines through.
David Meerman Scott
Scott is very much PR and social focused. Excellent resource for communications professionals, like those trained in news media, public relations, and content writing.
If you’re a communications professional, but still are in digital marketing, you should read at least one of this books.
If you’re into digital advertising and sales, then Marshall’s book, “The Ultimate Guide to Google Adwords” is a must read.
How to Eat Books for Breakfast
I do a lot of reading. I finish a book or two every week. The way to do this is get a subscription to Audible. For less than $25 a month, you’ll be able download 2 books every month.
These books are read by excellent narrators and they run six to eight hours each.
I personally have a 1.5 hour commute to work each way, coupled with working out at the gym about four to six hours a week, this gives me a lot of time to go through content.
I share my insights that I have on these books over at GoodReads. You can check out my reviews there.