Archive for March, 2008


Baba Without a Crew -and- Three POWER Principles

Posted March 24, 08 by AlBaraa

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MessageMastery.com is hosting a conference call with special guest BabaAli called, Baba Without a Crew: A Case Study of How a Young Muslim American Made Videos that Matter Without Prior Experience”

To get the details on the call here: Baba Without a Crew

A new video has been uploaded on Message Mastery titled Three POWER Principles of Filmmaking.

 

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Me vs. Facebook- Looking for PR Team

Posted March 19, 08 by Shirien

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Dear Facebook,

If you were a person I’d heckle you. All of my hard work you destroyed. My 50 minutes of adding random people to my list is gone. I want my 50 minutes back. You disabled my account because in your opinion I was “Spamming too much.” But I disagree. I was not spamming too much, I was spamming just the right amount. What you call spam, I call dawah. You are a kaafir, and I call you to the oneness of Allah.

Love,

Shirien

—–

For all of you who want to use Facebook as a marketing tool, don’t try to add 100 people to your list in one day. Me and Facebook had our odds before. I’ve always hated it and it hates me. I had to start anew by creating a new account again for the public relations work for Leechon.

Anyway, I’m looking for as many people as possible willing to help me with some of the PR work. (this is pretty effortless work, so don’t think I’ll be asking you to do something hard or time consuming) If you support Leechon Films and (preferably) if you already have an account with Facebook or YouTube or Myspace, then you can either leave a message in the comments section saying you can help me or email me at media @ leechon.com or add me (Shirien Elamawy) to your Facebook friends list and send me a message.

So who’s going to help me?

(and no, I didn’t actually send that message :D)

 

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Why Bother Having a Resume - by Seth Godin

Posted March 17, 08 by AlBaraa

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I was reading Seth Godin’s blog (the father of permission marketing), and he had quite an interesting post today titled, “Why bother having a resume?” — This spotlight is dedicated to him. See below to read what he wrote.

In the last few days, I’ve heard from top students at Cornell and other universities about my internship.

It must have been posted in some office or on a site, because each of the applications is just a resume. No real cover letter, no attempt at self marketing. Sort of, “here are the facts about me, please put me in the pile.”

This is controversial, but here goes: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all.

Not just for my little internship, but in general. Great people shouldn’t have a resume.

Here’s why: A resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing that,” and boom, you’re out.

Having a resume begs for you to go into that big machine that looks for relevant keywords, and begs for you to get a job as a cog in a giant machine. Just more fodder for the corporate behemoth. That might be fine for average folks looking for an average job, but is that what you deserve?

If you don’t have a resume, what do you have?

How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that precedes you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?

Some say, “well, that’s fine, but I don’t have those.”

Yeah, that’s my point. If you don’t have those, why do you think you are remarkable, amazing or just plain spectacular? It sounds to me like if you don’t have those, you’ve been brainwashed into acting like you’re sort of ordinary.

Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.

 

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