Arif asks,

What is the best platform for having a continuing conversation – would it be Facebook?

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The short answer: It depends. It depends on what your trying to do, who you’re trying to do it for, and on what platform they’re on.

A better question to ask is, “What’s my reason behind having a continuing conversation?”

Will having a continuing conversation help you reach your business and brand goals? If so, then you should ask, “What platform is best for creating those opportunities?”

Let’s take an example of three known names and how they’ve approached communication platforms to create opportunities to accomplish business goals.
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