May | 2012 | Leechon

Anas writes:

I’m looking to buy a camcorder for YM, a youth organization. Can you recommend some?

My requirements are; it has to be HD and it has to have input or boom microphone. What are some suggestions if our budget was; $300, $1000, and no budget restriction.

Speaking from a marketing perspective, this is a tough question to answer for someone else, especially with the wide budget range you’ve given me for a couple reasons.

Cameras are a means to an end

Your organization has specific business goals. I can give recommendations within the context of your goals, but I don’t know what what your organization’s goals are.

Take into consideration technical ability and capacity

It’s difficult to recommend a camera without knowing the technical ability and capacity of the organization or individual(s) who are responsible for producing content. With regards to technical capacity, I’m not just talking about knowing how to use the camera. In addition to the production process, you also have to keep in mind the editing process. More sophisticated cameras may require more sophisticated editing systems.

The simple answer

For the purposes of answering your question with simplicity, I’ll provide for you a framework of options.

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Muhammad writes:

I see that you studied marketing at Montclair State University and you are now a marketing manager.

I’m thinking about going into this field. Is this a field where you only need a bachelor’s degree? If so, should someone apply to the business school?

If you can please give some advice, I would greatly appreciate it!

Muhammad,

I believe, regardless of the career or field you’ve chosen for yourself, the foundations of marketing and communication need to be known and practiced. Your career success will depend on your ability to position, present, sell, or persuade – especially when seeking a job.

I didn’t start college with marketing in mind

When I was in high school, I wanted to become a corporate bond trader so I applied to the School of Business as an Economics major with a concentration in business. However, after learning about the reality of the American debt-based economic system and the Islamic stance on interest based contracts and business dealings, I didn’t see a future for myself in it.

After my sophomore year in college, I left the business school and spent a couple years exploring careers by either taking classes or doing work on and off campus. I settled on the idea of pursuing a professional career in the area of media, marketing, and communications.

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