Ideas For Growing Leechon Financially

Reading time: 1 – 2 minutes

new-year-new-approach

Three ideas everyday for the next 10 days – on ways of growing Leechon financially.

Looking back at this year so much has been accomplished, yet so many things need to be changed. A company’s sustainability and growth is based on how effectively it engages in projects that bring in revenue and increasing profits.

After coming back from my trip to Ottawa this weekend, a few things were put into perspective to me.

–

Growth can be painful, scary and most certainly exciting.

For the next 10 days I’ll be doing a brainstorm of ideas on ways to increase revenues for Leechon in a systematic manner and build good-will/social-capital. I encourage you to share ideas or suggestions you may have as well.

I’d love for you to engage me on a personal level regarding the ideas via Twitter or Facebook.


Add your comment

13 responses for this post

  1. Bint Muhammad Says: 23.12.09 at 6:41 am

    I hope in shaa Allaah, you guys can go to Muslim countries and broadcast there. If that is the case, I would like to help make productions: shows even movies, etc.

  2. Rizak Says: 23.12.09 at 8:38 am

    Astaghfirullah, MONEY?
    HARAM!

  3. Rizak Says: 23.12.09 at 8:49 am

    These are just random rough ideas, nothing really thought out extensively so criticism may be due =]

    1. After the internship, map out major Islamic orgs with already existent shows (means they have the money, equipment and workforce to sustain it) offer to do one episode / video free and show them the difference that can be made in terms of quality and affect. Then bam, we charge this much, here’s the profit / increase in hits you will make.

    ex. The deen show is a strong show with a following but it’s not the greatest quality in the world.

    2. A reality show behind the scenes of Leechon, a Muslim media (giant inshaAllah) in the 21st century in an ever changing word etc. etc. I’m sure it can be dramatized a bit. It will basically showcase the difficulties of doing something that hasn’t really been done before, at least not on this scale. Paving the way for the future inshaAllah. Feature film. Distribute… ??? …. PROFIT!

  4. Elfatih Says: 23.12.09 at 1:53 pm

    I can’t say it more clear than rizak

  5. Nahyan Says: 23.12.09 at 3:58 pm

    Good stuff Belal, inshaAllah you have a prosperous and profitable 2010.

    @Riza – sounds perrty good

    Few ideas:
    - simple video marketing training (lesser level than current MsgMstry course)
    - teaching social media marketing
    - moving beyond the “Muslim space” – working with bigger/smarter businesses with video marketing. Generally speaking, Muslim businesses aren’t that sophisticated to hire professional video people and pay adequately

    My mind is a bit dull now, but I’m interested to see where this goes.

  6. AlBaraa Says: 23.12.09 at 8:42 pm

    3×10 – Day 01

    • Develop a system for processing company transactions to ensure timely execution of reimbursements and accounts receivables
    • Setup client projects where the funding for video comes from the organization’s member/subscriber base. This way more organizations can actually benefit form the service and more people can be engaged.
    • Relaunch “Secrets to Video Production” with affiliate partners, separate from the full Message Mastery membership while also giving new courses to existing members.

    @Riza & @Nahyan
    Excellent ideas. Keep em coming.

  7. Rizak Says: 25.12.09 at 3:20 am

    Video Certification Program: Complete DIY guide to video production, how to get clients, keep them, meet their needs, make a profit etc. You must prove yourself in order to graduate. Once graduation has finished you’re a Leechon certified video extraordinaire. You now have the option to work for Leechon or start your own business. (I may have lifted this idea from somewhere).

    Stepping up the Dawah Promo: Tour Qabail with a short and sweet program that peaks the interest of Muslims in video. Give them reasons to KNOW why video dawah is the future. Interest people and show them that it CAN be done with some effort. The basic idea here is to interest Muslims with the concept of video, create noise. Why? Leechon wil be the GO-TO organization for Muslim media bithnillah, thus they will come to Leechon for help. inshaAllah

    Feature Film of the year: Call a bunch of organizations to find out common issues in Muslim communities. Then come back months later after the data is collected with a proposal.

    ex.”Leechon will be doing a film on XYZ, over 63% of Muslim communities have these problems so you can be SURE a ton of people will be watching this. Look at the previous work Leechon. YOU have a chance to sponsor this project now and since it’s early on in production it will only cost you $X as opposed to (2X) in the future. We will only accept X sponsorships.”
    Of course have a whole plan laid out for the entire project a-to-z. and give them the runthrough of the project.. You gotta really make it beneficial for the organizations somehow. I mean they can easily raise 5-6K (x10= 50-60k!).
    The only problem I forsee is clashing of sponsors, “We want a say in this!”

  8. Haris Says: 25.12.09 at 7:45 am

    Salam Belal,

    I would say risk it and start going to all the production houses that you know of [both Muslim and Non-muslim] and pitch ideas to them see if they pick it up. If not approach potential sponsers, i asuume that you probably have a few if not many contacts in the media and see if they would be willing to sponser a Muslim show which has a unique twist to it. [of course a concept paper for this show will have to be developed]

    All the above is what my Malaysian based production company [WhiteKuffi Productions ] are doing and trying. After 6 months of working on it we appear to have a small breakthrough alhamdullillah. Inshallah in the next 6months something substantial will come up.

    Wasslam
    Haris

  9. AlBaraa Says: 25.12.09 at 9:21 am

    Jazakallahu khairun Haris and Riza for the ideas. They’re great! Keep them coming.

    –

    3×10 – Day 2 (ended up with five)

    • Partner with a sound designer to produce sound loops and scores without musical instruments to sell as digital downloads as a means of helping Muslim indy producers
    • Start a slate of three feature projects budgeted at $30K each with on demand distribution model and private funding partners to finance it
    • Online product launch of 20 min short film with educational content partnered with a specific organization
    • Speaking engagements followed by paid live-in-person workshops with Message Mastery on topics of marketing, strategy & social media – and maybe video
    • Welcome low paying projects (under $1500) and outsource all technical work to Pakistan or India
  10. AlBaraa Says: 26.12.09 at 4:01 am

    3×10 – Day 3 (ended up with six)

    • Release or launch case studies of projects via Message Mastery. Price would vary based on depth of coverage and time spent on project.
    • Periodically release fun merchandise for people to buy. What type of merchandise would people be keen to pickup? t-shirt? gear? dvd?
    • Decade of Dawah good will project to invite bloggers & organizations to share their major events and accomplishments for last 10 years – (response to idea) – RT @shMuhammad @khanb1 I was reading one of those “decade in review” and thought: how about a series on AlMaghrib’s growth? Who’s interested?
    • Build segmented and localized email lists working with smaller and/or start-up organizations – via permission marketing – to increase social capital and lead base for Leechon and the organization
    • Release Tufaan not only as a film, but also with all the uncut interviews at direct download and/or cinema-on-demand
    • Organize an independent conference on a novel topic. Produce all it’s lectures in professional quality with a short documentary on the subject/topic. Sell it online as a complete package in Direct Download and/or DVD
  11. AlBaraa Says: 29.12.09 at 11:24 am

    3×10 – Day 4, 5 & 6 (only one)

    • Remake Egyptian film “Tito” – adjust story to relate with American Muslim youth and with similar flair of action and drama

    I guess my surge of Ideas from the other days have made up for the lack of ideas these past two days.

  12. AlBaraa Says: 30.12.09 at 1:38 am

    3×10 – Day 7 (got 4, all caught up)

    • Instead of selling Tufaan, release it for free as a lead generator and and a place to build a larger fan base for future film sales
    • Start a restaurant review show with zabiha.com traveling across the country
    • Spend a weekend to map out 50 year plan of where Leechon, Message Mastery and how it will impact Islamic dawah 50 years
    • Produce a children’s show on a full investors budget complete with merchandising and maybe an online social game.
  13. AlBaraa Says: 30.12.09 at 1:42 am

    3×10 – Day 8

    • Instead of lectures, produce discussion videos on contemporary topics featuring a numerous prominent people
    • Enter film competition with a cash prize.
    • Team up with a grant writer and apply for grants on specific film projects.

Leave a Reply

Get Adobe Flash playerPlugin by wpburn.com wordpress themes