Independent Distribution


dvd_case.jpg

What do you have to do  to make $10,000 in 30 days?

Questions like the above force you to think outside of your normal paradigm and come up with creative solutions. One of the ways that independent producers make their money is via DVD distribution.  I was looking at different methods that are available and here are the options I know of:

No upfront investment:

  • Createspace.com — this is a service owned by Amazon.com. They offer downloads and on-demand DVD purchasing, where you send them a master copy and have it listed on Amazon.com. With no upfront investment there is a down side.

Say you price a DVD at $14.99…there is a $4.95 charge for making the DVD, 15% charge off the sale price for having is listed on their E-store, and IF if you want it on Amazon.com, thats another 45%. In the case I’m selling a DVD for $14.99, Createspace.com keeps $7.20 (fee + e-store listing) while I would keep $7.79. Not bad for not having to do much work other than marketing the product. 

If i want to list it on Amazon.com…that’s another 45% off the sales price ($6.25). I’m left with…$1.54. Not a smart idea.

With upfront investment:

  • Discmakers.com — Lets say I get 1,000 DVDs made at the cost of $1,800 ($1.80/DVD), after which I have it listed on Amazon.com where Amazon takes 45% ($6.75), and I keep $8.24. By putting up $1,800 there is a difference of $0.45.

Is the extra $0.45 worth the extra time and investment? Note that I didn’t factor in shipping costs. In the end it would come out to about the same. The advance take of using Discmakers and shipping it to Amazon.com is the quality of the product. Createspace.com doesn’t offer slick looking digipacks.

 

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One response for this post

  1. American Muslim Says:

    An advantage to going the Discmakers route is having the opportunity to actually have stock in hand for selling in person (or begging people at the mosque to buy your products, whatever works =)), selling at conferences, and selling to retailers. Sure money up front can be a big risk, but if you have a plan to make up the initial replicating costs within 30 days of getting the product, then you could have something going…

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