Making Money: Lowdown On YouTube Partnership

Earlier I had announced that Leechon had finally become a YouTube partner. This means that as a partner, Google will share some of the ad revenue that they get with Leechon, Inc.

What I’ve Learned So Far:

  • Appropriate Keywords Are Important –
    The Google Adsense ads that appear in the lower third of the video are based on the tags and keywords placed in the video description. For example, most of the videos I’ve filmed have been shot with Canon cameras, thus I always put “canon” and the model of the camera into the tag space. You’ll notice those specific videos get ads that link to brands of digital video cameras.
  • Pay Attention To Conversion Ratios -
    Paying attention to my conversion ratios for the past few days as well as reading up on forums discussing money making potential of the YouTube Partnership program, I’ve learned that YouTube video Adsense ads have a click-through rate of 0.3% – 0.5%. This ratio means that for every 2000 ad impressions the content get , Leechon will earn about $1.

Obviously, the number’s aren’t glorious. For a moment they’re downright depressing.

However, they are an extra income stream. Over time (probably a looong time) as the subscriber base grows, the video count increases and quality of entertainment content put forth improves, this number can grow into something substantial.



Add your comment

7 responses for this post

  1. Abdullah Abu adam Says:

    Brother Assalam alaikum wa rahmatullah
    just be careful with adwords. It is a fitna. I removed it from my site and so did MuslimMatters.
    Unless it works differently for Youtube, the ads are uncontrollable. On my islamic site I used to get batil ads for Christian sites, and even anti-Islamic sites.

    Not only that, I saw an ad for a television channel “True blood” (TV show?) was being promoted on your channel.

    My advice is to not go this way. This works great for non muslims who couldn’t care less what they are promoting (in most cases).

    I’d say you need private sponsorship, Go for selective ads, put it inside the actual video.

    Please read this excellent article written on a HIGHLY SUCCESSFUL SITE (10,000+ readers a day or something) about adwords and other forms of advertising
    http://www.codinghorror.com/blog/2007/06/how-to-advertise-on-your-blog-without-completely-selling-out.html
    This guy has good standards, he doesnt uglify his site mashaAllah

  2. AlBaraa Says:

    Walaikum asalaam Abdullah,

    Jazakallahu khairun for the comment and advice.

    From what I know, there are two types of ads on youtube. The Adsense ads within the lower third of the videos themselves and the banner picture ads on the youtube website next to or below the video playing. The banner (picture) ads can’t be controlled to my knowledge therefore I can’t do anything about that.

    However, the ad sense ads are controllable. It’s just a matter of selecting what sort of category ads you want allowed, and if specific ads do make it through, then I can go into my ad sense account and block it out.

    Personally, I haven’t seen any other ads besides ads for cameras and tech stuff, but if you do see an add for something inappropriate, do let me know. RE the TV show, is it something objectionable? I haven’t watched it.

    Private sponsorship is an idea, but its less automated, thus required more management. However I think it might be worth looking into in the future.

  3. Abdullah Abu adam Says:

    Just to clarify, the ads on the right (image ads) are owned by youtube and you do not share part of the income from them?
    and the text ads overlaid on the actual video are shared income?

  4. AlBaraa Says:

    If my understanding of the documents YouTube presented to me is correct, then yea – that’s how it is.

  5. Nahyan Says:

    Good stuff.

  6. Nice Says:

    Nice article. Do you know some websites from where you can download youtube clips?

  7. AlBaraa Says:

    you can check out “video download helper” plugin for firefox.

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