What comes up when you Google your name? Do you like what you see? Are you even present?
Search engine optimization (SEO) is the art of being present for topics and search phrases you wish to be known for. It’s one of the most important tools for managing your reputation online. This post is meant to outline seven actions you can take to get started.
A friend and I recently came back from a weekend of mountain biking. We biked from a campsite in Reston, VA to Great Falls National Park, a 12-mile round trip.
I had been looking forward to the trip for several weeks.
Coincidentally, around that time Ramadan was 12-weeks out, I made a timeline and marked my calendar to start the weekly countdown. The mountain biking trip was right in the middle during the 6-week mark.
I feel as though our communities and institutions are plagued with horrible presentations. This article is meant to serve as an inspiration to do better.
The ideas shared in this post can be applied to:
- flyers and posters
- blog posts
- songs and other art forms
- sales and email opt-in pages
One of the dangers that cyclists face is looking where they don’t want to go, ie: seeing a ditch or the front of a car and riding into it.
I’ve personally experienced this. One time I went mountain biking with a friend and I was riding a little too close to him. When he suddenly braked all I thought about was, “Don’t flip into the ditch…DON’T FLIP!”
Lo and behold, I still ended up braking hard with the front brakes, went over the handle bars, scraping my palm, and then rolling into the ditch.
Look where you want to go, not where you want to avoid.
In the 1400s Constantinople was the global trade center of its time. Because of its strategic location, Napoleon stated:
“If the world was one kingdom, there would be no better city befitting to be its capitol than Constantinople.”
History tells us Mehmed El Fatih “the Conqueror” laid siege to the city and conquered it in 1453. Utilizing it as a strategic point of leverage against the European powers of his time, thus folks tried to find other trade routes to India and the “Far East.”
It’s for this reason in 1492 Columbus sailed the ocean blue. But, let’s take a look at things from a different perspective.