Reading time: 1 – 2 minutes

You’ve probably heard about the unfortunate news of the recent bombing attempt to blow up a Detroit-bound airline jet on Christmas Day by Nigerian terror suspect Umar Farouk Abdulmutallab.

Turns out, in one of the news coverage videos they played the trailer I produced for AlMaghrib back in December 2007. The trailer plays from 2:00 – 2:26

You can find out more on the new coverage on Houston’s local ABC-13 website: Terror Suspect Attended Classes in Houston

–

I hope that this doesn’t affect the good work that people at AlMaghrib and the students are doing.

Seriously, I don’t understand what people like Umar Farouk Abdulmatallab are thinking. They’re not helping the Muslims or society. They’re simply making lives as Muslims harder.

Reading time: 7 – 12 minutes

About 10 days ago I started an exercise on coming up with ideas to help Leechon grow financially and in social capital for this next year. The following list is what I got with your help.

–

1 -
Develop a financial processing system
for processing company transactions to ensure timely execution of reimbursements and accounts receivables

2 -
Find funding sources for clients
where the funding for video comes from the organization’s member/subscriber base. This way more organizations can actually benefit form the service and more people can be engaged.

3 -
Relaunch Secrets of Video Production with affiliate partners,
separate from the full Message Mastery membership while also giving new courses and content to existing members.

4 -
Produce a sound loops and scores product without musical instruments
by partnering with a sound designer to sell as digital downloads as a means of helping Muslim indy producers.

5 -
Start a slate of three feature projects budgets at $30K each
with on demand distribution model and private funding partners to finance it.

6 -
Online product launch of 20 minute short film
with educational content partnered with a specific organization

7 -
Setup speaking engagements
followed by paid live-in-person workshops with Message Mastery on topics of marketing, strategy, social media & video

–

8 -
Outsource all projects with budget under $1500
to Pakistan or India

9 -
Release case student of past projects
via Message Mastery. Price would vary based on depth of coverage and time spent on project.

10 -
Perodically release fun merchandise for people to buy
What type of merchandise would people be keen to pickup? t-shirt? gear? dvd?

11 -
Decade of Dawah good will project to invite bloggers & orgs to share their achievements
major events and accomplishments for last 10 years – (response to idea) – RT @shMuhammad @khanb1 I was reading one of those “decade in review” and thought: how about a series on AlMaghrib’s growth? Who’s interested?

12 -
Build segmented email lists and databases for smaller and/or Start-ups
via permission marketing – to increase social capital and lead base for Leechon and the organization

13 -
Release Tufaan not only as a film, but also with uncut interviews
as direct download and/or cinema-on-demand

14 -
Organize an indy conference on novel topic
Produce all it’s lectures in professional quality with a short documentary on the subject/topic. Sell it online as a complete package in Direct Download and/or DVD

–

15 -
Remake Egyptian film “Tito”
adjust story to relate with American Muslim youth and with similar flair of action and drama.

16 -
Instead of selling Tufaan, release it for free as a lead generator
and a place to build a larger fan base for future film sales

17 -
Start a restaurant review show with Zabiha.com
traveling across the country

18 -
Map out a 50 year plan
of where Leechon, Message Mastery and how it will impact Islamic dawah in the following years

19 -
Produce a children’s show
on a full investors budget complete with merchandising and maybe an online social game.

20 -
Produce discussion videos
on contemporary topics featuring a numerous prominent people

21 -
Enter film competitions with a cash prize

–

22 -
Team up with a grant writer
and apply for grants on specific film projects.

23 -
Upload content for monitzation
via ads for blip.tv views

24 -
Have lunch of coffee with at least one executive producer ever month
in NY to role model & draw map for personal dream of being one

25 -
Produce a DVD with general appeal and narrow focus
and go door to door selling it.

26 -
Stat a blog site to collect and follow all news on Prophet Muhammad-sal Allahu alayhi wasallam bio pic

27 -
Solicit other Major Islamic organizations for video services
After the internship, map out major Islamic orgs with already existent shows (means they have the money, equipment and workforce to sustain it) offer to do one episode / video free and show them the difference that can be made in terms of quality and affect. Then bam, we charge this much, here’s the profit / increase in hits you will make.
- submitted by RizaK

28 -
Start a reality show
A reality show behind the scenes of Leechon, a Muslim media (giant inshaAllah) in the 21st century in an ever changing word etc. etc. I’m sure it can be dramatized a bit. It will basically showcase the difficulties of doing something that hasn’t really been done before, at least not on this scale. Paving the way for the future inshaAllah. Feature film. Distribute… ??? …. PROFIT!
- submitted by RizaK

–

29 -
Start basics training course on Message Mastery
Simple video marketing training (lesser level than current MsgMstry course)
- submitted by Nahyan

30 -
Teach social media marketing
- submitted by Nahyan

31 -
Move beyond the Muslim space
working with bigger/smarter businesses with video marketing. Generally speaking, Muslim businesses aren’t that sophisticated to hire professional video people and pay adequately
- submitted by Nahyan

32 -
Video certification program
Complete DIY guide to video production, how to get clients, keep them, meet their needs, make a profit etc. You must prove yourself in order to graduate. Once graduation has finished you’re a Leechon certified video extraordinaire. You now have the option to work for Leechon or start your own business. (I may have lifted this idea from somewhere)
– submitted by RizaK

33 -
Tour AlMaghrib qabaail with short and sweet program on Video
Stepping up the Dawah Promo: Tour Qabail with a short and sweet program that peaks the interest of Muslims in video. Give them reasons to KNOW why video dawah is the future. Interest people and show them that it CAN be done with some effort. The basic idea here is to interest Muslims with the concept of video, create noise. Why? Leechon wil be the GO-TO organization for Muslim media bithnillah, thus they will come to Leechon for help. inshaAllah
- submitted by RizaK

34 -
Feature Film of the year
Call a bunch of organizations to find out common issues in Muslim communities. Then come back months later after the data is collected with a proposal.
- submitted by RizaK

35 -
Pitch to production houses and studios
risk it and start going to all the production houses that you know of [both Muslim and Non-muslim] and pitch ideas to them see if they pick it up. If not approach potential sponsers, i asuume that you probably have a few if not many contacts in the media and see if they would be willing to sponser a Muslim show which has a unique twist to it. [of course a concept paper for this show will have to be developed]
- submitted by Haris

Reading time: 2 – 2 minutes

(I didn’t make the above video)

The above promo is a sneak peak at the content of the series.

The first DiscoverU workshop that I ever attended was “Live Your Dreams” back in April 2006. This was just after I had completed my 1-on1 coaching sessions with Muhammad Alshareef – which resulted in a chain of actions that led to Leechon being born.

In June 2009 I got the opportunity to share the benefit of the experience with others by helping produce the workshop in an online video series format. Producing this particular video series was quite a challenge, mainly because the person who had shot the video delivered it in a very peculiar format, making the post-production more difficult than expected.

The other challenge was getting the video’s to interface properly with the current members area design. After a few hrs of tinkering this morning, I was able to get the layout to accept the videos. All I have to say is I love CSS when it comes to site design. It makes design very flexible.

The good news is that the project is done and this seminar is being launched online in video form. Inside you’ll find 12 Chapters that consist of over 480 minutes of video content. For those people who purchase this online video set, I pray that you benefit.

I wish my coach and mentor the best of success in this life and the next. He’s inspired myself and many others. May Allah-swt bless him to share in the reward that others make as a result of his inspiration. Ameen.

I’d love to hear back from you letting me know how you benefited.

Reading time: 2 – 2 minutes

Just felt like sharing what I’ve been working on these days. Figured it be a quick lesson on project management. Usually stuff that I’m working on is categorized as “urgent” and “non-urgent”.

Hardest part is determining whether a project is “important” or “not-important” will lead you closer to your desired result faster than other projects.

One of the biggest lessons for me this year has been, the best way to determine the importance one project over another is to see if it’s bringing you closer to the company’s objectives and goals and if those specific goals are in fulfillment of the vision that is set.

Another criteria that goes into play is whether the project itself will help in the company’s financial bottom line – and/or – will the results of the project help in building social capital and generate a lead/fan base.

Being an individual that is self-employed, having a business-coach is really important to help you see through the clutter of projects and opportunities that come your way.

– –

One of the major challenges of moving forward in 2010 is cutting the fat on all the non-urgent projects.

I’d love to hear your thoughts on which projects YOU feel might yield the greatest results in the “non-urgent” sheet.

Reading time: 5 – 8 minutes

I spent the weekend putting together this special product for you guys. Look for it at the AlMaghrib booth in Toronto’s RIS Conference. You should see a big poster that looks sort of like this:

Check out some of the videos that were taken at IlmFest to see what people’s experience was: