When Facebook rolled out Timeline for Facebook Pages, many businesses felt like the rug was pulled out from under them. Now that people are getting used to the new layout, brands and business are working toward building and setting up the best possible Page they can.
To my understanding, Facebook has made it clear that their goal is to give brands and businesses more freedom to express themselves on their Pages.
This video covers two major essentials to get a handle on the new Timeline layout.
The Timeline Cover Photo
This is a huge piece of real estate. It measures 851 pixels wide and 315 pixels tall. This is your opportunity to make a good first impression and capture the attention of your visitors. Make sure your cover art is eye-candy and not pixelated. Leave a strong first impression!
Default Landing Pages Are Gone
Most tabs (apps) that pages had are now outdated. Visitors that are coming for the first time or returning will only see this the main page with your cover photo and wall. If you want people to click your apps, you’ll have to get a little creative.
Facebook allows for the customization of the tab images. This is your opportunity to take advantage of this feature within Facebook to potentially drive traffic to where ever you want.